5 Ways to Attract More Guests to Your Vacation Rental Property

If you own a vacation rental property, one of your primary goals is likely to attract as many guests as possible to maximize your profits. While there is no magic formula for achieving this goal, there are several steps you can take to make your property more appealing to potential guests. As vacation rental property managers in Branson, MO, we partner with our clients to help them get the best results for their vacation rentals. In this blog post, we'll outline some tips and strategies for attracting more guests to your vacation rental property.

Optimize Your Online Presence

In today's digital age, the majority of travelers turn to the internet when searching for vacation rental properties. That's why it's essential to optimize your online presence to attract more guests. Start by creating a professional-looking website that showcases your property's best features, including high-quality photos and detailed descriptions. Google Sites is a great, budget friendly and user friendly option. Channel managers like OwnerRez and Guesty make it possible for you to add important features like direct booking.  You should also list your property on vacation rental platforms like Airbnb, VRBO, and HomeAway to reach a broader audience.

Highlight Your Property's Unique Features

To stand out from the competition, you need to highlight your property's unique features that make it stand out. Whether it's a beautiful view, luxurious amenities, or a central location, make sure to showcase these features prominently in your online listings and website. The more unique and attractive your property appears, the more likely you are to attract potential guests. Sites like IGMS and AirDNA can help analyze your property and make recommendations to improve your listing.

Price Competitively

Pricing is a critical factor in attracting guests to your vacation rental property. Make sure to research your competition and price your property competitively. If your property is priced too high, you may miss out on potential guests. On the other hand, if your property is priced too low, you may attract budget-conscious travelers but lose out on potential revenue. Software like Pricelabs and DPGO can make this a whole lot easier.

Offer Amenities and Services

Offering amenities and services can make your vacation rental property more appealing to potential guests. Some examples of popular amenities include a pool, hot tub, BBQ grill, and free Wi-Fi. You could also consider offering additional services like airport transportation or a concierge service to make your guests' stay more comfortable and convenient.

Encourage Positive Reviews

Positive reviews can go a long way in attracting more guests to your vacation rental property. Set yourself up for success by making sure you have adequate communication planned for your guests’ comfort. We recommend that you send both an email and text with information about check-in that will be helpful for the guest including access codes, where to park and any important rules. We like to send an email and text the morning after the first night checking to make sure the guests got settled in OK. This helps shy guests share information with you before it becomes an issue, and helps them feel cared for. On the check-out date, encourage your guests to leave a review after their stay, and respond promptly to any negative reviews to show that you care about your guests' satisfaction. 

In conclusion, attracting more guests to your vacation rental property requires a multi-faceted approach that involves optimizing your online presence, highlighting your property's unique features, pricing competitively, offering amenities and services, and encouraging positive reviews. By implementing these strategies, you can increase your chances of attracting more guests and maximizing your profits.

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